How to make a marketing campaign appealing?

Marketing campaigns cannot survive if they boring. Everyday there are more than three thousand marketing messages reaching out to the customers and it is really a huge competition if one expects to be recognized among the crowd. This message should talk to the customer and influence his mind. Strong, creative, confident and exciting are the key factors that a message should have, as that will embed it into the customer's thinking and he remembers it for a longer time. The customer should feel empowered and should think of taking some action right away. For instance Nike's catch line is Just do it, it's a line that has such a great impact on the minds of the people that they use that line even when talking about everything else, along with Nike products. It is obvious that by adding certain features, the marketing appeal can be multiplied.

Scientists agree to the fact that using visuals to make a person learn something is the best option than any other means and as one of the famous saying goes "a picture speaks a thousand words". So the best bet is to add visuals to promote marketing. Visuals can be anything like pictures, animations, or graphics. See yourself what wonders it does by placing a picture of a representative and products on the company's website. This not only brings the customers close but also strengthens the relationship.

Different colors depict different types of emotions. Messages can be delivered to people suing colors and meaning can be added to it. Red and blue are colors liked by aggressive shoppers where as yellow color can catch good attention of the on lookers. Green reflects health, money and nourishment, so it can be used in food advertisement. Black means strength and power that is why it has been used by Jaguar, on their website background and advertisement. Wealth and royalty means purple. Colors used on business cards can also be used to attract the customers. But the colors should be carefully played with, too much can be distracting. A professional help can be sought when selecting colors for business cards, website font, website background, logo, etc., to send the right message. On websites, fonts can be added which change colors and graphics that move.

There are lots of options available when thinking of what technology to use. The good news is that most of the options are cheap and easy to use. Audios and videos can be added to your website to attract attention. Like when one visits the Pepsi homepage, they are greeted with energetic music, which attracts teenagers instantly. To make a more realistic approach, welcome message, introduction video, interviews, or how the goods are produced, can be added to the website. Hearing a voice can be very touching and a rapport can be immediately developed with the visitor. Like Adidas' website opens with a video which truly fits their punch line, Impossible is nothing.          

Business cards should be outstanding and at its creative best. Professionally designed graphics can be added to a brochure type of card. Information about the company, contact information, quotations, and picture can be added on four sides of it. The fonts should be the same.

Just listing the benefits isn't enough. Customers want more, they want their needs to be met. Like if some is thinking of buying an exercise equipment, don't just say that the machine has display, automatic incline, cooling device, CD player, programs, but also add that there is a program with audio instructions which encourages the person to do exercise, which is meant for people who need real motivation to get out of their couch and to start sweating out. So convey exactly why the customer should use the product, be more precise.

Uniqueness is the biggest key factor. Not only should the products and services be unique, the marketing campaign should be unique too. Not only will the effort be appreciated but also the impression will be everlasting. Once faith of customers is gained, they will be like free walking advertisement and will spread the word to their friends and acquaintances like anything. 

 

How to write a winning sales letter?

Writing a sales letter is tough and writing a winning sales letter is even tougher. Many sales managers break their heads thinking why they can't get it right. Well, to answer this question they should put them in people's shoes and ask what "benefit "would I get by reading this sales letter? Remember that word "benefit" which is the crux of this discussion. Many sales people take bits and pieces of information from here and there and create mess out of a sales letter. They literally throw everything on people and then get what they deserve, instant rejection.

One should always remember that a sales letter works only when you have a product to sell and an offer to make. A sales letter should not be an introduction of your product or company. Remember every word is important in the sales letter and do not waste a single one which would distract your potential customer's attention. They are not interested in the features of you product but an offer or a benefit to them. Think from the customer's point of view and ask yourselves why should I read the letter? Is there any benefit or offer to me which cannot be refused? Can you convince me that it is really a good offer?

After keeping in mind these things, sales managers should apply thought in presenting their letter. The header or the headline is very crucial to any sales letter. It should target directly to the customers of your product. One also needs to be little tactful in use of words. But if you are not good at the trade do not attempt to do it and rather be simple in writing it. The headline should not be more a line, so try to be as specific as possible but with maximum affect. Nobody has time to read each and every letter in this fast paced era of instant satisfaction. If you are not able to convey your message to the audience in stipulated time, then you have lost those customers. The headline should start with a benefit being offered to the customer. This ensures that the customer goes to the body of the letter at least.

Now, having made a good effort with the heading, it's the time to work on the body of the letter. How to maintain the level of enthusiasm that you created in the customer's mind with the heading? Once again it is important to remember to not to focus on features of the product you are trying to sell but on the benefits and offers you are making to them. Things like how much money it is going to save them and how it would affect their lives should be mentioned in the body of the letter. Make them realize a need for it and compare it competitor's product. Remember, a person reading your sales letter will constantly get questions in mind as to how this will benefit me, after each and every sentence. So be ready to clear those doubts and answer the questions. Being little informal in the approach wouldn't do a harm and try to grab the attention by relating things to real life things. You can add a little bit of humor but unless you are sure that it won't be in the bad taste of the reader. Bring in few previous clients to give testimony of your products. But keep the testimonials believable and something that people can relate to.

Once you've made clear about the product, do not forget to prompt your audience to take action. If it is an email, prompt your reader to click on a link to act now or provide a contact number if it is a direct mail. Also remind them again that if you don't act now you will forfeit the offer as the offer is for limited time only.

Once you are done with the letter, one of the important parts of the sales letter is P.S. Many people simply read the beginning and end of the letter. So, try to convey something that will prompt them to go back to the letter and read it. It will be a perfect end to the sales letter. 

How to make a marketing campaign appealing?

Marketing campaigns cannot survive if they boring. Everyday there are more than three thousand marketing messages reaching out to the customers and it is really a huge competition if one expects to be recognized among the crowd. This message should talk to the customer and influence his mind. Strong, creative, confident and exciting are the key factors that a message should have, as that will embed it into the customer's thinking and he remembers it for a longer time. The customer should feel empowered and should think of taking some action right away. For instance Nike's catch line is Just do it, it's a line that has such a great impact on the minds of the people that they use that line even when talking about everything else, along with Nike products. It is obvious that by adding certain features, the marketing appeal can be multiplied.

Scientists agree to the fact that using visuals to make a person learn something is the best option than any other means and as one of the famous saying goes "a picture speaks a thousand words". So the best bet is to add visuals to promote marketing. Visuals can be anything like pictures, animations, or graphics. See yourself what wonders it does by placing a picture of a representative and products on the company's website. This not only brings the customers close but also strengthens the relationship.

Different colors depict different types of emotions. Messages can be delivered to people suing colors and meaning can be added to it. Red and blue are colors liked by aggressive shoppers where as yellow color can catch good attention of the on lookers. Green reflects health, money and nourishment, so it can be used in food advertisement. Black means strength and power that is why it has been used by Jaguar, on their website background and advertisement. Wealth and royalty means purple. Colors used on business cards can also be used to attract the customers. But the colors should be carefully played with, too much can be distracting. A professional help can be sought when selecting colors for business cards, website font, website background, logo, etc., to send the right message. On websites, fonts can be added which change colors and graphics that move.

There are lots of options available when thinking of what technology to use. The good news is that most of the options are cheap and easy to use. Audios and videos can be added to your website to attract attention. Like when one visits the Pepsi homepage, they are greeted with energetic music, which attracts teenagers instantly. To make a more realistic approach, welcome message, introduction video, interviews, or how the goods are produced, can be added to the website. Hearing a voice can be very touching and a rapport can be immediately developed with the visitor. Like Adidas' website opens with a video which truly fits their punch line, Impossible is nothing.          

Business cards should be outstanding and at its creative best. Professionally designed graphics can be added to a brochure type of card. Information about the company, contact information, quotations, and picture can be added on four sides of it. The fonts should be the same.

Just listing the benefits isn't enough. Customers want more, they want their needs to be met. Like if some is thinking of buying an exercise equipment, don't just say that the machine has display, automatic incline, cooling device, CD player, programs, but also add that there is a program with audio instructions which encourages the person to do exercise, which is meant for people who need real motivation to get out of their couch and to start sweating out. So convey exactly why the customer should use the product, be more precise.

Uniqueness is the biggest key factor. Not only should the products and services be unique, the marketing campaign should be unique too. Not only will the effort be appreciated but also the impression will be everlasting. Once faith of customers is gained, they will be like free walking advertisement and will spread the word to their friends and acquaintances like anything.
 

How to write a winning sales letter?

Writing a sales letter is tough and writing a winning sales letter is even tougher. Many sales managers break their heads thinking why they can't get it right. Well, to answer this question they should put them in people's shoes and ask what "benefit "would I get by reading this sales letter? Remember that word "benefit" which is the crux of this discussion. Many sales people take bits and pieces of information from here and there and create mess out of a sales letter. They literally throw everything on people and then get what they deserve, instant rejection.

One should always remember that a sales letter works only when you have a product to sell and an offer to make. A sales letter should not be an introduction of your product or company. Remember every word is important in the sales letter and do not waste a single one which would distract your potential customer's attention. They are not interested in the features of you product but an offer or a benefit to them. Think from the customer's point of view and ask yourselves why should I read the letter? Is there any benefit or offer to me which cannot be refused? Can you convince me that it is really a good offer?

After keeping in mind these things, sales managers should apply thought in presenting their letter. The header or the headline is very crucial to any sales letter. It should target directly to the customers of your product. One also needs to be little tactful in use of words. But if you are not good at the trade do not attempt to do it and rather be simple in writing it. The headline should not be more a line, so try to be as specific as possible but with maximum affect. Nobody has time to read each and every letter in this fast paced era of instant satisfaction. If you are not able to convey your message to the audience in stipulated time, then you have lost those customers. The headline should start with a benefit being offered to the customer. This ensures that the customer goes to the body of the letter at least.

Now, having made a good effort with the heading, it's the time to work on the body of the letter. How to maintain the level of enthusiasm that you created in the customer's mind with the heading? Once again it is important to remember to not to focus on features of the product you are trying to sell but on the benefits and offers you are making to them. Things like how much money it is going to save them and how it would affect their lives should be mentioned in the body of the letter. Make them realize a need for it and compare it competitor's product. Remember, a person reading your sales letter will constantly get questions in mind as to how this will benefit me, after each and every sentence. So be ready to clear those doubts and answer the questions. Being little informal in the approach wouldn't do a harm and try to grab the attention by relating things to real life things. You can add a little bit of humor but unless you are sure that it won't be in the bad taste of the reader. Bring in few previous clients to give testimony of your products. But keep the testimonials believable and something that people can relate to.

Once you've made clear about the product, do not forget to prompt your audience to take action. If it is an email, prompt your reader to click on a link to act now or provide a contact number if it is a direct mail. Also remind them again that if you don't act now you will forfeit the offer as the offer is for limited time only.

Once you are done with the letter, one of the important parts of the sales letter is P.S. Many people simply read the beginning and end of the letter. So, try to convey something that will prompt them to go back to the letter and read it. It will be a perfect end to the sales letter.
 

A Career in Equipment Finance: What Do We Have Here?

Dealing with machinery and equipment can be quite challenging. Okay, who am I kidding; equipment financing is as tricky as they come. Without proper and sufficient knowledge about the subject it would be wise not to engage in this line of business, although, the same can be said when you go into business.

Do not go blindly forward or else you'll end up broke. With regards to equipment financing, it would be best to have someone who underwent financial management training to help out with the general finances. Having a career in equipment finance is something that is worthy to consider.

When we talk about equipment financing, we're not limiting ourselves to leasing or renting huge cargo trucks or heavy construction equipment. There is a lot of equipment leasing being done out there and they are not limited to big units. Although, most of the equipment being rented or leased by companies in the industry include planes, landing facilities, even trains and railing equipment, smaller units like computers are also represented.

Even office printing equipments are being distributed for lease. If you can't believe that, then be aware that different kinds and pieces of office furniture are also being rented and leased. All of these are considered part of equipment financing products and fall under equipment financing.

Equipment finance is not all about the equipment and details of the lease and contracts though; it is also about the end users. For the end users, they can choose among commercial financing, public sector financing, and small business financing as a means for equipment financing. These are usually the kind of financing schemes that people end up applying for.

Aspiring to be a financial career professional in the field of equipment financing and leasing, you may want to get familiar with these schemes as well as concepts of lenders, investors, manufacturers and especially the end-users of the equipment. It is certain that you will face all of these elements during your career as a financial manager of equipment leasing and financing company.

Moreover, with regards to the process of leasing and financing, knowledge on existing legal obligations and accepted practices is also a key factor in this business. You need to update your knowledge database and be sure to know the latest ruling, restrictions, etc. It will make your life a lot easier later on.

Furthermore, you should be able to identify the different kinds of leases and should have an easy enough time understanding the concepts and explaining them when needed. That is part of your responsibility when you build your career in equipment finance.

Among the various transactions that you would encounter in an equipment financing business includes conditional sales, transactions across borders and between governments, different operating leases, the so called single investor leases and many others. Keeping track of these kinds of transaction are part of the job description of a finance career professional in the field of equipment financing.

Providing innovative solutions to leasing problems and concerns is also part of the services that an equipment financing company offers. There are different kinds of work around to common problems. But at times, despite all the solutions that implemented a total recall or restructuring of the company would be the best solution.

In this regard, as part of the financial management team, you will definitely have concrete responsibilities and essentially help in improving the status of the company.

Having a career in equipment finance is not a walk in the park. You need to work hard on it to achieve your goals and be someone in this field. Every kind of career should be like that: work hard to become someone recognized in your field.

Career Opportunities in Accounting & Finance

Career opportunities in accounting and finance are endless. This is because when you have either a CA or CPA license with you, it is possible for you to work for a large firm that has offices both here and abroad. Given that every company needs ones, it will not be that hard to find a job.

Some of things that you can get into include actuaries, auditing, banking, chartered accounting, corporate finance, corporate recovery, stock broking and taxation management.

One report shows that employments prospects for these professionals is quite high over the past 5 years and this is expected to continue until after 2010. You will also be handsomely rewarded with a good salary but long hours come with the territory especially when companies and individuals have to file their income taxes and towards the end of the financial year.

Just to give you an idea, newly grades who work in banks earn from $35,000 to $50,000 annually while financial managers earn almost double that amount. Professionals who soon become partners for the bigger firms earn more than $100,000.

But in order for you to get a higher position, you will also need to go back to school. Most financial experts pursue an MBA after a few years in the corporate world. While some return to their employers, others apply elsewhere.

Before you can see yourself up there, you have to work from the bottom going up. While some decide to make it big in Wall Street, you too can also succeed wherever you decide to apply.

The first thing to do is conduct some research. This will make you understand how things work and how news in business affects the industry, the country and the world as a whole.

If you want to get the job, aside from being knowledgeable, you need to have connections that are already there so you are given the position instead of someone else. This means building your network from school and then using it to your advantage.

Associating yourself with those who have done well may give you pointers so you too can be just as successful as them.

But you shouldn't wait until graduate before you start looking at the various career opportunities in accounting and finance. The best way to get your foot in the door is to apply for a summer position or an internship because most companies hire those who have worked with them for a short period of time compared to those that sent in their resumes. Believe me; you already have an edge right there as you already have an idea about the internal workings of the company.

Just in case the company you worked for does not have an opening right now, you should prepare your resume and yourself for interviews with other companies that do similar activities with what you used to do during your internship.

The average professional who works in either accounting or finance leaves after 2 years. They may apply for reassignment to another department or find employment doing something else. When this happens, there are job openings around for fresh graduates as well as those who already have experience in this industry.

Indeed, there are career opportunities in accounting and finance. You just have to build your network and get it.

Finance Careers In Health Care

If you think careers in the field of finance is limited to having jobs in manufacturing and other more "business" like companies, then it's time to widen your perspective and look beyond the business districts. Finance professionals like accountants, auditors and finance analysts are needed in every field, including, and perhaps even more so, in the field of health care. A finance career in health care is a worthy profession.

One can also view the health care industry as an advantage with regards to advancement in their career. For starters, the industry will always be in need of finance managers to tackle issues like accounting, budget, insurance claims, health benefit claim, etc. Jobs will always await those who are qualified.

Another thing is that it seems that amidst erratic economic instability, the health care services is and will always be among the most stable industry out there. With the increasing number of older people, and the advancement of technologies that help improve healthy living, more and more people will need health care services in the future.

Stable as it is, though, the health care industry is not without its set of problems. However, moving into health care is still a good move if you know what you're getting yourself into. Not to scare you or anything, but advancing your financial career towards health care is not something that you should underestimate.

If you think that your background on corporate finance management is enough to help you move easily about in the world of health services, then you're wrong. The first step when moving your career to the health sector is that you need to be prepared.

Even though one would argue that accounting is simply accounting wherever you go, there are certain concepts and ideas in the health care industry which can be confusing. Mathematics and numbers can be considered as the universal language but applying those numbers and the kind of mathematics into a comprehensible and usable system requires knowledge and skills that can be highly specific to a field of study. Health care is one of that area.

In advancing your finance career in health services, it would be wise to stack up on knowledge on HMO, home health care, managed care for patients, PPOs, and similar medical terms, concepts and the like. Studying these health related issues and concepts will keep you on your toes and will help you make sound decisions.

You need to prepare yourself to battle head-on various government imposed regulations on health services, lots of house or hospital rules and not to mention existing regulations being handles by organizations from both the medical profession and the finance industry themselves.

Don't get me wrong. My aim is not to discourage people from moving to health care from manufacturing and service oriented business. But rather, the intention is to inform would be finance professionals of the needs of the health care industry to give them time to prepare themselves towards the transition.

Another way to prepare is to begin browsing job listings and similar materials. These job postings will usually have descriptions telling people who wish to apply what to expect from the job, the responsibilities and other details.

In summary, having a finance careers in health care is a good career move. Just be certain that it is something that you want and your motivation to learn remains high. The profession is a good one and the industry will stick around for a long time.